I'm a London-based senior creative retoucher with eleven years of experience working at the intersection of beauty, fashion, and post-production. My career has taken me from Net-a-Porter, one of the world's most demanding digital retail environments, to becoming the first member of the Charlotte Tilbury in-house retouching team, where I helped shape the visual identity of one of beauty's most recognised brands, leading a team of retouchers across hundreds of campaigns.​

Over the years I've had the privilege of working with brands including Prada, Savage x Fenty, Nike, Estée Lauder, Moncler, and Monica Vinader. Each project deepening my understanding of what makes an image not just beautiful, but effective.

More recently I've extended my practice into AI campaign creation, conceiving and producing fully realised editorial and beauty campaigns from initial concept through to final image, entirely independently. It's the same rigour, the same eye, applied to an entirely new set of tools.

I work freelance, available for campaigns, editorials, beauty, AI creations — in London and remotely worldwide.